Paid Search
Intent-led account structures across search, shopping and brand defence.
Performance Marketing
Performance Marketing Built Around Measurable Growth
Plan, execute, measure, and optimize performance-driven digital acquisition campaigns.
Service Overview
What Performance Marketing Means Here
Performance marketing should answer a simple question: what did this spend produce? GB.ITech builds acquisition programs where structure, creative, landing experience and measurement are designed together so that question has a defensible answer.
Campaigns are organized around intent, market and margin, which means budget can be reallocated toward what works without rebuilding accounts every quarter.
Structured acquisition
Campaign structures are built around intent, market, and margin so budget can be moved toward what works without rebuilding the account every quarter.
Creative and landing experience
Messaging, creative, and landing experiences are tested together, because acquisition efficiency is usually decided after the click rather than before it.
Measurement discipline
Every campaign is tied to defined events and reporting so performance conversations are based on data instead of impressions of momentum.
Core Capabilities
What This Includes
Paid Media
Social, display and partner media planned against audience and funnel stage.
Campaign Strategy
Channel mix, budget allocation, targets and phasing tied to commercial goals.
Audience Acquisition
Prospecting audiences built from intent signals, market data and first-party segments.
Conversion Optimization
Landing experience, form friction and offer clarity tested against conversion data.
Retargeting
Sequenced re-engagement with frequency and exclusion rules that avoid wasted spend.
Testing
Structured creative, audience and landing tests with defined hypotheses and hold periods.
Performance Reporting
Reporting built around decisions and owners rather than metric dumps.
How We Work
The Working Sequence
- 1Research
- 2Strategy
- 3Launch
- 4Measure
- 5Optimize
- 6Scale
Who It Is For
Where This Fits Best
SaaS and subscription
Products where trial, activation and retention economics drive acquisition limits.
E-commerce
Retailers needing margin-aware bidding and category-level performance clarity.
Lead generation
Service businesses where lead quality matters more than raw volume.
Digital platforms
Marketplaces balancing acquisition across both sides of the platform.
Not sure whether your model fits? See the industries we work across.
Tools & Channels
What We Work With
Channels
- Paid search
- Paid social
- Display
- Shopping
- Native
- Retargeting
Supporting
- Analytics platforms
- Tag management
- Feed management
- Testing tools
- Dashboards
Measurement & Outcomes
What We Report On
Metrics are agreed before work starts, and reporting is built around the decisions they support.
- Traffic
- Leads
- Conversions
- Conversion rate
- Customer acquisition cost where applicable
- ROAS where applicable
- Revenue attribution
Measurement design and reporting infrastructure are covered in Data & Analytics.
Related Services
Works Well Alongside
Data & Analytics
Use performance data to understand audiences, evaluate campaigns, and make better business decisions.
View serviceSEO & Content Strategy
Develop search-focused content ecosystems designed around user intent, discoverability, and long-term organic growth.
View serviceAffiliate & Partnership Marketing
Build sustainable relationships between digital audiences, brands, platforms, and affiliate partners.
View serviceFAQ
Common Questions
A working measurement setup, agreed conversion definitions and clear commercial targets. Where these are missing, we set them up first — see Data & Analytics.
Let's Talk About Performance Marketing
Share your goals and current setup, and we will outline a practical path to execution.