Analytics
Platform configuration, event design and data quality checks you can rely on.
Data & Analytics
Measurement That Supports Real Decisions
Use performance data to understand audiences, evaluate campaigns, and make better business decisions.
Service Overview
What Data & Analytics Means Here
Analytics is only useful when it answers the questions a business is actually asking. GB.ITech designs measurement from the decision backwards: what needs deciding, who decides it, and what evidence would change the answer.
That means defined events, consistent naming, documented methodology and reporting that ends in actions rather than observations.
Measurement design
Tracking plans, event definitions, and naming conventions are defined up front so the data collected can actually answer the questions the business is asking.
Reporting that drives decisions
Dashboards are built around decisions and owners, not around every available metric, so reviews end with actions rather than observations.
Attribution and analyzis
Channel contribution is assessed with a documented, consistent methodology, and the assumptions behind it are stated openly.
Core Capabilities
What This Includes
Tracking
Tracking plans, tag management, parameter conventions and validation routines.
Reporting
Scheduled reporting per channel, campaign and property with clear definitions.
Dashboards
Decision-oriented dashboards scoped to owners rather than every available metric.
Attribution
Documented, consistent channel contribution methodology with stated assumptions.
Performance Analyzis
Segment, cohort and funnel analyzis to explain why performance moved.
Business Intelligence
Marketing, product and commercial data joined into one reporting layer.
How We Work
The Working Sequence
- 1Decision and question mapping
- 2Measurement plan design
- 3Implementation and validation
- 4Reporting and dashboards
- 5Review cadence and refinement
Who It Is For
Where This Fits Best
Growth teams
Teams whose channel numbers do not reconcile across platforms.
Leadership
Owners who need a defensible view of channel contribution.
E-commerce and SaaS
Businesses tracking acquisition against retention and lifetime value.
Publishers
Media owners measuring audience, engagement and revenue per session.
Not sure whether your model fits? See the industries we work across.
Tools & Channels
What We Work With
Layers
- Collection
- Tag management
- Warehouse or exports
- Modelling
- Visualisation
Deliverables
- Tracking plan
- Naming conventions
- QA checklist
- Dashboards
- Methodology notes
Measurement & Outcomes
What We Report On
Metrics are agreed before work starts, and reporting is built around the decisions they support.
- Data quality and validation pass rate
- Reporting coverage across channels
- Time to produce recurring reports
- Channel contribution clarity
- Decisions logged from reviews
- Forecast accuracy over time
Measurement design and reporting infrastructure are covered in Data & Analytics.
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Works Well Alongside
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View serviceFAQ
Common Questions
No. We use a documented, consistent methodology and state its assumptions so decisions are made with known limitations rather than false precision.
Let's Talk About Data & Analytics
Share your goals and current setup, and we will outline a practical path to execution.